(A) It gives more credit to the touch-points closest to the conversion.
(B) It includes converting and non-converting paths.
(C) It’s the most advanced model in Google’s attribution products.
(D) It algorithmically evaluates individual customer paths.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.