Which statement is true about time-decay attribution?

(A) It gives more credit to the touch-points closest to the conversion.

(B) It includes converting and non-converting paths.

(C) It’s the most advanced model in Google’s attribution products.

(D) It algorithmically evaluates individual customer paths.

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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