Which targeting option is best for achieving brand awareness?

(A) Affinity

(B) Custom Intent

(C) In-Market

(D) Remarketing

Explanation

The Affinity Display campaign marketing objective is best for achieving brand awareness.

There are three Google Display ads targeting options available that can help you build awareness: Affinity, Custom Affinity, and Detailed Demographics.

Affinity audiences allow you to reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.

Custom Affinity audiences allow you to define and target custom-made audiences, giving you substantive reach against niche groups of users.

Demographic targeting allows you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status. 

Conclusion

This question is a part of the Google Ads Display Knowledge Check Assessment exam and the Check your Knowledge section of the Reach Users on Google Display Ads lesson unit. You can find all the answers with explanation for both exams in our Google Ads Display Knowledge Check Assessment Answers page, and Reach Users on Google Display Ads Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap