Which three campaign parameters are recommended to manually track campaigns?

(A) Source, Content and Term

(B) Medium, Source and Campaign

(C) Medium, Source and Content

(D) Campaign, Content and Term


The three parameters required for Campaign tracking in Google Analytics are Source, Medium and Campaign. The ‘Source’ represents the actual source from where the visitor has arrived like Google, Bing, YouTube, Facebook.com, etc. The ‘Medium’ represents the medium used by the visitor to visit the site like Organic, Social, Referral, etc. The ‘Campaign’ represents the Google Ads campaign or a custom campaign from where the visitor was referred to your site.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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