Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

(A) Source, Keyword, Campaign name

(B) Source, Medium, Keyword

(C) Source, Medium, Campaign name

(D) Medium, Keyword, Campaign name


Google Analytics captures three traffic source dimensions – Source, Medium and Campaign Name.

The ‘Source’ represents the actual source from where the visitor has arrived like Google, Bing, YouTube, Facebook.com, etc.

The ‘Medium’ represents the medium used by the visitor to visit the site like Organic, Social, Referral, etc.

The ‘Campaign Name’ represents the Google Ads campaign or a custom campaign from where the visitor was referred to your site.


This question is a part of the Assessment section of the Google Analytics For Beginners Certification course. You can find the answers with full explanation for all the assessment questions on our Google Analytics For Beginners Assessment 3 Answers page, and Google Analytics for Beginners Assessment Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap