Which two of the following statements are true about Attribution reports? Select All Correct Responses

(A) App conversions and store visits are included in Attribution reports

(B) App conversions and store visits are not included in Attribution reports

(C) Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting

(D) Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model

Explanation

Attribution reports reveal the paths customers take to complete a conversion. These reports attribute the conversion to different ads, clicks, devices, and other factors along the conversion path.

The two true statements about Attribution reports are:

  • Attribution reports do not include all types of conversions, such as app conversions or store visits.
  • Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting.

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Analyze and Optimize with Conversion Data lesson unit. You can find all the answers asked in both these exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Analyze and Optimize with Conversion Data Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap