Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses

(A) Someone searching for the term I want to buy a black shirt

(B) Someone searching for the term black button shirt

(C) Someone searching for the term shirt

(D) Someone searching for the term shirt brown

Explanation

A broad match modifier prompts the search engine to show your ads only if the keyword or its close variations are present in the search query.

For the Broad Match Modifier, the ads will be shown only for those keywords which you’ve marked with a + sign. Since the + signs mentioned above are black and shirt, so the ad will appear for search queries that contain black and shirt.

So, the search queries for which the ad will appear are Someone searching for the term I want to buy a black shirt, and Someone searching for the term black button shirt.

The term Someone searching for the term shirt won’t show an ad because it doesn’t contain the word black in it. Similarly, the term Someone searching for the term shirt brown won’t show an ad because it doesn’t contain the word black in it.

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment and the Check your knowledge exam of Explore the Value of Google Search lesson. You can find all the answers to both exams in our Google Ads Search Certification Knowledge Check Assessment Answers page, and Explore the Value of Google Search Answers page.

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