Which users could be targeted with Dynamic Remarketing to bring them back to a website? (Select all answers that apply)

(A) Users who posted a favorable product review

(B) Users who viewed a website search result page

(C) Users who viewed product detail pages

(D) Users who abandoned their shopping carts

Explanation

Dynamic remarketing can be used to show remarketing ads for content, products or services that will interest your users based on the content they viewed and interacted with before, or other related content or from their demographics and earlier purchase histories. So, you can target users who viewed a website search result page, users who viewed product detail pages on a website and most importantly, you can target users who abandoned their shopping carts without purchasing. You can create targeted ads offering discounts to those customers who abandoned their shopping carts and encourage them to come back to your website and buy the product.

You cannot target a user who posted a favorable product review because they have already bought your product and left a review so there are already added to your customers list.

Conclusion

This question is a part of the Assessment 4 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the fourth Assessment in our Advanced Google Analytics Assessment 4 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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