While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?

(A) Your post

(B) They both have equal engagement rates

(C) Your competitor’s post

(D) They cannot be compared

Explanation

The formula for calculating engagement rate is (Total number of interactions / Number of Users) * 100%

For your post, the total number of interactions is 120 + 18 + 12 = 150 and total number of users is 9000. So, the engagement rate is ( 150 / 9000 ) * 100% = 1.67%

For your competitor’s post, the total number of interactions is 147 + 53 = 200 and the total number of users is 12000. So, the engagement rate is ( 200 / 12000 ) * 100% = 1.67%

So, both the tweets have equal engagement rates.

Conclusion

This answer is a part of the SEMrush Content Marketing Toolkit Exam. You can get all the answers with detailed explanation to this exam by visiting our SEMrush Content Marketing Toolkit Certification Exam page.

Leave a Comment

Share via
Copy link