(A) Your post
(B) They both have equal engagement rates
(C) Your competitor’s post
(D) They cannot be compared
The formula for calculating engagement rate is (Total number of interactions / Number of Users) * 100%
For your post, the total number of interactions is 120 + 18 + 12 = 150 and total number of users is 9000. So, the engagement rate is ( 150 / 9000 ) * 100% = 1.67%
For your competitor’s post, the total number of interactions is 147 + 53 = 200 and the total number of users is 12000. So, the engagement rate is ( 200 / 12000 ) * 100% = 1.67%
So, both the tweets have equal engagement rates.
This answer is a part of the SEMrush Content Marketing Toolkit Exam. You can get all the answers with detailed explanation to this exam by visiting our SEMrush Content Marketing Toolkit Certification Exam page.