While looking at the steps of the strategy stage, your boss asks, “Is it really worth the time to conduct interviews and complete the fundamental assumptions worksheet? It seems time consuming.” Which of the following statements would be the best response to your boss’ question?

(A) “Although it’s time consuming, investing the time to get the core, foundational elements correct will ensure we don’t waste time, energy, and money building items that no one cares about and that don’t drive business impact. Additionally, we will end up saving even more time in the long run during the wireframing and copywriting steps by completing the worksheet upfront.”

(B) “It’s not that time consuming. We can skip the user interviews and simply do our best to fill out the worksheet with stakeholders. This will likely be better anyway, as our stakeholders understand our business and what should be on the website.”

(C) “It does take quite a bit of time. Maybe you’re right, we can skip the worksheet and instead shift that time to building more content on the website. This way, we can build more of the items on our wish list. The more items we can build, the greater impact we can make.”


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 2. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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