(A) Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
(B) Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
(C) Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
(D) Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
While managing a successful Google Ads campaign, you would choose automated bidding instead of manual bidding because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don’t bid efficiently, you could miss valuable conversions.
This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.