(A) The marketing department because buyer personas are primarily a marketing tool.
(B) The sales team because buyer personas are primarily meant for qualifying leads.
(C) All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
(D) Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
This question is a part of the HubSpot Inbound Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Certification Exam Answers page.