Why are psychographics important?

(A) Psychographics help in language translation on your posts.

(B) Psychographics allow you to do smarter keyword targeting, particularly in social media.

(C) Psychographics aggregate data about your customers.

(D) Psychographics target your audience according to the offer and the location of your business.

Explanation

Psychographics measure customers’ attitudes and interests that go beyond general demographic data, which in turn, helps you do smarter keyword targeting, particularly in social media.

Conclusion

This question is from the Quiz section of the second lesson “Setting Up Your Instagram Ads” from the HubSpot How to Advertise on Instagram course.

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