Why can organisational culture be an important source of competitive advantage?

(A) Because organisational culture can be difficult to change

(B) Because it is difficult to copy which makes it more sustainable as a potential source of advantage

(C) Because organisational culture is difficult to identify

(D) Because culture can make an organisation less agile

Explanation

Organisational culture is defined by the values of the organisation and it is very difficult to copy the values followed by an organisation. Since it is difficult to copy these values, the organisational culture became more sustainable as a potential source of advantage.

Conclusion

This question is a part of the Recall: Organisational culture exercise from the Organisational design: Know your organisation course. You can check out all the answers to this exam in our Organisational design: Know your organisation Quiz Answers page.

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