(A) The cost-per-click on ad extensions is lower than on a search ad headline
(B) They guarantee higher engagement for advertisers
(C) They increase ad quality and drive lower conversion costs
(D) They increase engagement and influence ad quality
Search ad extensions matter because if you include extensions in your ad then you’re providing additional details in your ad which increases engagement among the people looking at your ad.
Another reason why Search ad extensions matter is that ad extensions directly influence the ad quality. Google’s Ad Rank rewards ads that have extensions with a higher Ad quality score and better positions in the SERPs.
This question is a part of the Google Ads Search Certification Knowledge Check Assessment and the Check Your knowledge section of the Make ads relevant with Search Ad Extensions unit. You can find all the answers to both exams in our Google Ads Search Certification Knowledge Check Assessment Answers page, and Make ads relevant with Search Ad Extensions Answers page.