Why do search ad extensions matter?

(A) The cost-per-click on ad extensions is lower than on a search ad headline

(B) They guarantee higher engagement for advertisers

(C) They increase ad quality and drive lower conversion costs

(D) They increase engagement and influence ad quality

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment. You can find all the answers to this exam in our Google Ads Search Certification Knowledge Check Assessment Answers page.

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