Why do we include the Active View metrics when we optimize for sites and apps?

(A) Poor viewability scores make your ad look bad.

(B) Good viewability ensures your message will be well received.

(C) These metrics help you avoid buying ad serves that won’t be seen.

(D) These metrics say a lot about how interested target audiences are in your brand.

Explanation

The Active View metrics are included when we optimizing for sites and apps because these metrics help you avoid buying ad serves that won’t be seen.

Conclusion

This question is from the Make it Stick section of the “Optimize to influence consideration” lesson from the Optimize your Display & Video 360 campaign course.

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