Why do you need a “single source of truth?”

(A) To ensure marketing and sales are seeing the same data for individual contacts.

(B) To help marketing and sales provide a consistent experience for leads.

(C) To prevent marketing and sales from simultaneously reaching out to the same person.

(D) All of the above.


This question is a part of the HubSpot Sales Enablement Quiz section from Lesson 12. You can find answers to all the quiz questions asked in this course in our HubSpot Sales Enablement Quiz Answers page.

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