(A) User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
(B) If you do not bid efficiently, you could miss valuable conversions.
(C) The appropriate bid can often be a static target that is challenging to reach.
(D) The customer journey has become more complex and therefore bids should be based on general user behavior.
This question is a part of the Google Ads Display Certification Assessment exam and Shopping Ads Certification exam. You can find all the answers for both exams in our Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.