(A) The customer journey has become more complex and therefore bids should be based on general user behavior.
(B) The appropriate bid can often be a static target that’s challenging to reach.
(C) User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
(D) If you don’t bid efficiently, you could miss valuable conversions.
Automating your bid vs. using manual bidding contributes to a successful Google Ads campaign because Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don’t bid efficiently, you could miss valuable conversions.
This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.