(A) The customer journey has become more complex and therefore bids should be based on general user behavior.
(B) The appropriate bid can often be a static target that’s challenging to reach.
(C) User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
(D) If you don’t bid efficiently, you could miss valuable conversions.
This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.