Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

(A) CTAs are not allowed in display ads

(B) CTAs are not allowed in ads that appear off Amazon

(C) The custom image should not duplicate information that is in the e-commerce section

Explanation

A call to action (CTA) is not allowed in the custom image of a display ad with e-commerce creative because the custom image should not duplicate information that is in the e-commerce section.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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