(A) Gives customers a reason to buy from you
(B) Drives your overall business strategy
(C) Investors require you to have this
(D) All of the above
A unique competitive advantage is essential to any business that wants to grow. It gives customers a reason to buy from you, drives your overall business strategy and the Investors require you to have this.
This question is from the Quiz section of the third lesson “Create a Unique Competitive Advantage” from the HubSpot How to Build a Compelling Competitive Strategy course.