(A) Conversion tracking provides insights that shape push notiﬁcations for an app.
(B) Conversion tracking enables companies to understand individual user preferences.
(C) Data captured by conversion tracking powers machine learning.
(D) Data captured by conversion tracking may be used to target speciﬁc users.
This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.