(A) It tells you how to configure your campaign to be effective until you have performance data to guide you.
(B) Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
(C) Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
(D) It’s the first field you fill out when starting a new campaign in Bid Manager.
The first step of optimizing your online advertising campaign is defining a primary goal because it tells you how to configure your campaign to be effective until you have performance data to guide you.
This question is a part of the Bid Manager Optimization Assessment. You can get answers to all the questions asked in this exam in our Bid Manager Optimization Assessment Answers page.