Why is inbound an important part of a good sales enablement strategy?

(A) Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team.

(B) Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts.

(C) Sales enablement can only be implemented if your company is using inbound techniques.

(D) Sales enablement is a required part of inbound practices.

Conclusion

This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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