Why is it important that you set goals when planning your display ad campaigns?

(A) To help determine the best way to collate customer data

(B) To help determine the performance and allow for optimisation

(C) To help determine where your budget will be spent

(D) To help determine the performance of your competition


Before setting up a display ad campaign you should set goals to track how your ad is performing. If you don’t get enough clicks and conversions then you need to optimise your ad for getting more clicks and conversions.

Optimisation comes with testing, so you should always test a variety of creatives and track their performance. You can pause the poor performing ads and spend more money on the best performing ads.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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