Why is it important to choose the right keywords? (Select 2)

(A) Prevents your campaign from being paused

(B) Helps more customers find your ads.

(C) Drives more relevant traffic to your website.

(D) Lowers your incremental bids.


If you’re using Search Engine Marketing(SEM) then keywords help customers to find your products. You set keywords that you want people to find you for and when someone types this keyword in the search engine then your ad shows up. Keywords are important because it drives targeted and relevant traffic to your website. If you’re targeting people who want to lose weight then you use keywords like weight loss. This helps you find relevant customers for your business.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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