(A) Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks’ native AI functionality)
(B) Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
(C) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
(D) Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
It is more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts because Hootsuite provides you a single tool to monitor the engagements and respond to social media conversations.
If you engage natively from specific social networks then you need to use different social media networks to check engagement and respond to comments which will take up more of your time. If you use Hootsuite then you can check engagements and respond to comments for all your social networks from one workspace.
This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.