(A) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
(B) It gives businesses the opportunity to save money on online advertising
(C) It provides customers with value every time they come into contact with a brand, helping build trust
(D) It gives businesses an opportunity to collect more data from potential customers
Customer touchpoints are a brand’s points of customer contact from the start when he/she discovers your company to the finish when he/she buys from your company. So, optimising the customer touchpoints will provide them with additional value that they don’t expect. If a brand provides them additional help or value of some form then it builds a sense of trust in the customer about that brand.
This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.