(A) For a higher chance of conversion
(B) For a wider reach
Brand keywords provide relevancy in the search results and therefore have a higher chance of conversion because people are looking for your brand and they trust it. If they find your brand in the search results then there is a very high chance that they will buy from you.
This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.