(A) So that spend is not reallocated between two different marketing objectives
(B) To avoid any potential keyword duplicates between different marketing objectives
(C) So that seasonal trends can be better identified for each individual marketing objective
(D) To prevent campaigns from becoming “Limited by Budget”
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.