(A) Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
(B) The information you ask for should be a fair exchange for the content you’re offering.
(C) Nobody has time to fill out a long form.
(D) Short forms show that you don’t really want to learn more about a prospect.
This question is a part of the HubSpot Marketing Software Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Marketing Software Certification Exam Answers page