Why should your planning reports include “unknown” demographic data?

(A) Display & Video 360 IAR reporting needs a minimum of 3 dimensions.

(B) Display & Video 360 reporting needs a minimum number of dimensions.

(C) To identify unlabeled data that needs to be fixed.

(D) To make sure you’re getting the full picture, because some exchanges do not provide many impressions labeled with demographic data.

Explanation

Your planning reports should include “unknown” demographic data to make sure you’re getting the full picture, because some exchanges do not provide many impressions labeled with demographic data.

Conclusion

This question is from the Make it Stick section of the “Avoid optimization pitfalls” lesson from the Optimize your Display & Video 360 campaign course.

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