Why would you choose to make a Programmatic Guaranteed deal instead of a Preferred Deal?

(A) If you’d like to enter an auction with a specific publisher and a select group of other buyers invited to participate.

(B) If you’d like to fix the number of impressions you’re committing to purchasing and have a fixed CPM, ad size, and start and end date for the deal.

(C) If you’d like to fix the CPM, ad size, and start and end date for the deal before purchasing.

(D) If you’d like to purchase package-quality inventory that can be easily shared across multiple buyers and span multiple DSPs.

Explanation

If you’d like to fix the number of impressions you’re committing to purchasing and have a fixed CPM, ad size, and start and end date for the deal, then make a Programmatic Guaranteed deal.

Conclusion

This question is from the Check your Knowledge section of the “Discover inventory with Marketplace” lesson from the “Discover and Buy Inventory with Marketplace” unit which is a part of the Get Started as an Authorized Buyer course.

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