(A) To prevent all of your content data from being stored in the same place.
(B) To allow for more accurate social media budgeting projections.
(C) To more easily track the ROI of your social media content program.
(D) To make keeping track of ad spend and budgeting easier and more efficient.
(E) To more easily identify the tools and vendors that will need to be engaged.
(F) To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
You should keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets because it helps you to accommodate any new social media trends that might appear unexpectedly. If there is a new event or trend then such a content calendar allows you to adjust the timeframe of your calendar to include such an event or trend.
This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.