(A) You are charged if the customer makes a purchase.
(B) You are charged for the click.
(C) The user lands on your website
(D) The user lands on your competitor’s website
When a customer clicks on your search ad he is directed to your Website/Landing Page and Microsoft will charge you for the Click based on the bid you put for the keyword that led to the displaying of your ad.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.