With search advertising, what happens when a customer clicks your ad? (Select 2)

(A) You are charged if the customer makes a purchase.

(B) ​You are charged for the click.

(C) The user lands on your website

(D) The user lands on your competitor’s website


When a customer clicks on your search ad he is directed to your Website/Landing Page and Microsoft will charge you for the Click based on the bid you put for the keyword that led to the displaying of your ad.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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