With search advertising, what happens when a customer clicks your ad? (Select 2)

(A) You are charged if the customer makes a purchase.

(B) ​You are charged for the click.

(C) The user lands on your website

(D) The user lands on your competitor’s website

Explanation

When a customer clicks on your search ad he is directed to your Website/Landing Page and Microsoft will charge you for the Click based on the bid you put for the keyword that led to the displaying of your ad.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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