With your campaign up and running, you can generate many different reports, depending on audience. What report would you generate for the following situations?

A meeting with your client’s CEO – Data Studio report

A meeting with your manager to discuss budget – Budget Management tool

A weekly call with your client to discuss the reach of the campaign – Performance report


This question is from the Check Your Knowledge section of the “Measure search campaign performance” lesson from the Measure and Optimize Your Campaigns course.

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