With your DinoWorld summer ticket sales campaign, you’re looking to optimize cross-device conversions. What’s the best way to optimize your bids?

(A) Add a formula column and include the formula: c:”Desktop” + c:”Mobile” + c:”Tablet”

(B) Add a mobile bid adjustment of at least 20 percent

(C) Select “Use cross-environment conversions when computing bid adjustments”, when creating a bid strategy opportunity

Explanation

To ensure cross-device conversions are included in your bid strategy, you’ll need to select “Use cross-environment conversions when computing bid adjustments”, when creating a bid strategy opportunity.

Conclusion

This question is part of the “Reach mobile users with smarter bids” lesson from the Search Ads 360 Mobile Basics course.

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