Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

(A) owly links provide higher resolution previews of the webpage being linked to

(B) owly links are trackable, which means you can track how many people clicked it

(C) owly links use less characters than regular URLs

(D) owly links are prioritized by social networks

(E) owly links are perceived as more trustworthy than regular URLs

Explanation

Transforming URLs into ‘owly’ links are advantageous because of the reasons mentioned below.

(1) You can create short and beautiful links. Owly links use fewer characters than normal URLs which means they don’t look ugly like long normal URLs.

(2) The main feature of owly links is that they are trackable. You will get all the details about the number of clicks on your owly links and you will also get the Click-Through Rate(CTR) for your links. This will tell you how your links are performing.

Conclusion

This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.

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