Wreaths Unlimited is interested in using APS for their next campaign. Which of the following is NOT a benefit they will see by using APS?

(A) It leverages header-bidding integrations, allowing advertisers to see 100% of bid requests.

(B) It’s accessible to buyers only via the DSP at no additional cost.

(C) It’s integrated with 67 of the comScore top 100.

(D) It combines control of direct publishers’ transactions with the efficiency of programmatic buying.

Explanation

PMPs combine control of direct publishers’ transactions with the efficiency of programmatic buying.

Conclusion

This question is a part of the Amazon DSP supply chapter from the Learn about Amazon DSP Supply and supply quality safeguards lesson unit. You can find all the answers asked in this exam on our Learn about Amazon DSP Supply and supply quality safeguards Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap