Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

(A) Someone who has heard of his company’s business but never visited the company’s website

(B) Someone who has seen his company’s ads but never clicked on them

(C) Someone who has added items to a shopping basket on his company’s website but then abandoned it

(D) Someone who has visited numerous similar websites

Explanation

Adding remarketing lists to your Search campaigns allows you to adjust your keywords, bids, and ad messaging based on the past actions customers took on your website.

From the options above, the user that could be added to a valid Remarketing audience list to ensure optimal results is someone who has added items to a shopping basket on his company’s website but then abandoned it.

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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