You are a retail advertiser that uses Target ROAS (return on advertising spend) on all your clients’ Search campaigns. You’re currently aiming toward ROAS targets in all of your search campaigns, but there’s a busy online shopping season coming up. You want to make sure that the system is able to pick up on the change in traffic. What should you do to accommodate this major sales event? What would you say they should do?

(A) Make no changes

(B) Decrease ROAS target

(C) Move to manual bidding

(D) Increase ROAS target


You should make no changes. The system is always learning and automatically picks up on the market changes.


This question is part of the “Maximize Performance with Bid Strategies” lesson from the Build Your Campaign Strategy with Search Ads 360 course.

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