You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

(A) That site users leave positive reviews about products on the site

(B) That the mobile experience should resemble a good conversation

(C) To track the products the customer views and the time spent on the site

(D) To show a price comparison with competitor sites

Explanation

The primary marketing goal should be that the mobile experience should resemble a good conversation to make sure that customers have a good experience with the HairCutters.com website.

To provide a great mobile experience your websites should use simple menus that present an overview of the website. Users can then use categories, filters, or the search feature to hone in on what they’re looking for. When creating a mobile responsive website, you should keep your menus simple to make it easy for users to find what they’re looking for.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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