You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

(A) Consistency. Show more images in your content.

(B) Accessibility. Send the users to a more relevant page.

(C) Consistency. Show a shorter form of your content.

(D) Accessibility. Use two smart rules.


This question is a part of the HubSpot Contextual Marketing Certification Exam. You can find answers to all the questions asked in the HubSpot Contextual Marketing Certification Exam Answers page.

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