You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

(A) Tweaking the speed of your website.

(B) Adding more specifics to the ad.

(C) Decreasing the bid for the ad.

(D) Cloning the ad multiple times.


The Quality score of a Search Ad in Google depends on relevancy of the ad. Adding more specifics to the ad increases relevancy and improves the quality score of the search ad.

As the Quality score improves, your search ads will get higher positions on the Google SERPs, increasing your eCTR and ultimately increasing the number of clicks your ad receives.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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