You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

(A) Machine learning

(B) Manual control

(C) Auction-time bidding

(D) Bidding suggestions

(E) Sitelink extensions


Two benefits of using automated bidding are Machine learning and Auction-time bidding.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This makes the process easier, saves your time removes any guesswork out of setting bids.

Auction-time bidding sets an appropriate bid for each user based on relevant signals at the time of auction. This saves you valuable time and increases the chances of conversion during the auction.


This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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