You can measure brand awareness by all of the following, except?

(A) How many press releases exist on your website.

(B) Level of engagement on your social channels.

(C) Inbound links coming to your website.

(D) How high you rank in search engine results.


The number of Press Releases on your website is not useful for Brand Awareness because a website with many press releases may not be popular on social media, or rank high in the search engines. However, a website with few to no press releases may be getting engagement on social media, or rank high in the search engines or get inbound links from other websites. These three signals are indicators of your brand awareness and the number of press releases isn’t.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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