You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

(A) Shopping Behavior Analysis

(B) Product Performance

(C) Ecommerce Overview

(D) Sales Performance


You can use the Product Performance report and the Ecommerce Overview report to choose your top performing products. The Ecommerce Overview reports provide data about the Conversion Rates, Transactions, Revenue generated, Unique purchases, etc, for each particular product in your e-commerce website. This will help to find the product which has generated the highest revenue meaning it is one of your top performing products.

The Product Performance report provides insights on the Sales performance data like Revenue generated by each product and Shopping behavior data like Cart-to-Detail rate and Buy-to-Detail rate. This report will help you find the products which have been added to the cart the most and also the products which have been bought the most after adding to the cart. You can also find the highest revenue generating products from this report.

You can finally combine data from the Ecommerce Overview report and the Shopping Behavior report to select your top performing products.


This question is a part of the Assessment 4 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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