You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?

(A) Use the IGBoost feature to put paid advertising spend behind the IGTV video.

(B) Send the video via Direct Message to all your followers.

(C) Use relevant keywords in ALL caps in the IGTV video description.

(D) Enable automatic publishing of a 60-second preview of the video in your feed.

Explanation

Another tactic you could have used to surface this video to your followers is by enabling automatic publishing of a 60-second preview of the video in your Instagram feed. A preview of the video provides a feel of what your video is all about and it also creates interest among your followers.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.