You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

(A) Talk with the sales team

(B) Check with more tenured employees

(C) Look through the company’s CRM and CMS

(D) All of the above


The first step would be to look at the CMS or Content Management System. The CMS software will give you ideas about all the historical content published on the company website. You can then check the Customer Relationship Software(CRM) to get insights on the products which have been sold to the customers and the content pieces that led them to buy the product.

The next step would be to check with the sales team and find out which content pieces have brought in customers and lastly, you can talk with other more tenured employees to find out what kind of content that’s already been done.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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