You sell bicycles, cycling-related gear, and other outdoor recreation items, and you use programmatic campaigns to drive traffic to your product detail page on Amazon. What type of campaign did you use?

(A) Link in

(B) Link out


When an advertiser drives traffic from an external website or app to a product detail page on Amazon, they’re using a link in campaign.


This question is a part of the Campaign types chapter from the Introduction to the Amazon DSP lesson unit. You can find all the answers asked in this exam on our Introduction to the Amazon DSP Answers page.

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