You sell professional PowerPoint templates to people who need them for presentations and training and development. Your products and services are not sold on Amazon. However, you want to serve an ad to customers shopping for PowerPoint-related books and guides. What type of campaign should you implement?

(A) Link out

(B) Link in


You want to drive traffic from Amazon to your own external website, which is an example of a link out campaign.


This question is a part of the Campaign types chapter from the Introduction to the Amazon DSP lesson unit. You can find all the answers asked in this exam on our Introduction to the Amazon DSP Answers page.

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